The traditional advisory model is no longer fit for the pressures organisations face today. Public affairs sits in one place. Insight sits in another. Engagement is handled separately. But in a world shaped by AI, economic disruption and rising expectations, we believe that model is no longer fit for purpose.

That is why This Is Purpose was built differently.

We bring together leadership, engagement and insight in one joined-up model, helping organisations respond to change with greater clarity, stronger relevance and a clear route to growth.

Our Purpose Coalition is where organisations shape the conversation, build external credibility and take visible leadership positions around growth and opportunity. Our Purpose Labs help organisations stay close to changing attitudes, expectations and behaviours, generating live insight that supports better decisions.

By connecting leadership and insight, we help organisations make smarter choices, take leadership and grow with greater confidence in a rapidly changing economy.

That’s why we are proud to do things differently.